Online Business Development Training: Branding & Marketing for Business – Part 2

Join award-winning brand strategist and leading marketing CEO Neil Stephen of ‘This Is Marketing,’ for a two-part, online session. Neil will explore the power and importance of building your brand while unlocking the mystery that surrounds building a marketing strategy that fits the business you are trying to grow.

Each session is interactive with a specific question-and-answer period at the end called “Ask Neil Anything” for all your marketing and branding questions.

In Part 1, “Branding: Tell Me Why I Should Care,” you’ll learn how to approach creating or improving your business’s brand. The session will cover:

• What a brand is
• Understanding branding vs marketing (and everything else)
• The power of authenticity
• How to create or improve your business brand

In Part 2, “Marketing Strategy: Making Something from Nothing,” you’ll learn how to begin building your marketing strategy. The session will cover:

• What a marketing strategy is (and why you need one)
• Determining the size and type of strategy you need
• How to set a marketing budget
• The role of research and outreach
• Building the actual strategy

To attend, you must:

• Be an ISANS business client
• Have a Canadian Language Benchmark (CLB) level of 5+
• Commit to both training dates – Part 1 on April 26 and Part 2 on May 3

For more information, and to register, please contact:

Suhel Shaikh  |  902-406-7793  |  business@isans.ca