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Online Business Development Training: Branding & Marketing for Business – Part 2

May 3 @ 2:00 pm - 4:00 pm

Join award-winning brand strategist and leading marketing CEO Neil Stephen of ‘This Is Marketing,’ for a two-part, online session. Neil will explore the power and importance of building your brand while unlocking the mystery that surrounds building a marketing strategy that fits the business you are trying to grow.

Each session is interactive with a specific question-and-answer period at the end called “Ask Neil Anything” for all your marketing and branding questions.

In Part 1, “Branding: Tell Me Why I Should Care,” you’ll learn how to approach creating or improving your business’s brand. The session will cover:

  • What a brand is
  • Understanding branding vs marketing (and everything else)
  • The power of authenticity
  • How to create or improve your business brand

In Part 2, “Marketing Strategy: Making Something from Nothing,” you’ll learn how to begin building your marketing strategy. The session will cover:

  • What a marketing strategy is (and why you need one)
  • Determining the size and type of strategy you need
  • How to set a marketing budget
  • The role of research and outreach
  • Building the actual strategy

To attend, you must:

  • Be an ISANS business client
  • Have a Canadian Language Benchmark (CLB) level of 5+
  • Commit to both training dates – Part 1 on April 26 and Part 2 on May 3

For more information, and to register, please contact:

Suhel Shaikh  |  902-406-7793  |  business@isans.ca


May 3
2:00 pm - 4:00 pm
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