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Online Business Development Training: Visual Identity and Branding

November 23, 2021 @ 2:00 pm - 4:00 pm

Your business brand has many elements, all playing an essential role to convey your core message to consumers. Of all these elements, your visual identity is the most effective way to capture your target audience’s attention. Images stay stored in our memories for years, and they build brand recognition.

For this session, join Grant Murray from Grant Murray Design. Grant will walk you through design terminology and the development process to help you ensure your visual identity makes the right impression on the clients you want to reach. This workshop will help you understand what you need to develop a solid brand that will convey your key messages.

At this session, you will learn about:

  • What a logo is
  • What a visual identity is
  • What a brand is
  • Why defining your “why” is important
  • What designers do
  • What a design brief is and when you need one
  • What you should look for when hiring a designer

To attend this session, you must:

  • Be an ISANS business client
  • Have a Canadian Language Benchmark (CLB) level of 5+

For more information, and to register, please contact:

Suhel Shaikh | 902-406-7793 | business@isans.ca


November 23, 2021
2:00 pm - 4:00 pm
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